MY STORY

As a visual communication designer, brand strategist, and design educator, I lead strategic design initiatives that solve complex communication challenges and accelerate business growth. My human-centered approach to brand storytelling has earned recognition for creative excellence and measurable business impact across diverse industries.

Design Leadership & Practice

For over 25 years, I've built and led design practices that consistently help organizations exceed their communication objectives. After founding Dig Design in Los Angeles, I worked with major creative agencies and attracted clients ranging from innovative startups to Fortune 500 companies including Mattel, Sunkist, Nokia, Sony, and Knowledge Adventure. My design thinking and contemporary processes have been credited as invaluable in helping clients achieve—and surpass—their brand and communication goals.

Educational Impact & Innovation

My commitment to design education keeps me at the forefront of industry innovation while developing the next generation of strategic thinkers. I've mentored 1,500+ emerging designers through my roles at University of Wisconsin-Milwaukee's Peck School of the Arts and College of DuPage. As a full-time lecturer, I taught across the Design and Visual Communication curriculum, oversaw the internship program, and served as faculty advisor for AIGA UWM. I was also invited as a guest lecturer at Hubei University of Technology in China, expanding my global perspective on design education.

Recognition & Leadership

I am founding President Emeritus of AIGA Wisconsin and recipient of the AIGA WI Fellow Award—the chapter's highest honor. I was also recognized among Milwaukee's leading women in the creative community. These accolades reflect my commitment to advancing the design profession and mentoring emerging talent.

Strategic Approach

My leadership approach integrates strategic brand storytelling that guides how businesses communicate across all channels, proven design thinking methodologies, current insights from active educational engagement, and a deep understanding of what drives business success. Whether architecting cohesive brand experiences or leading design workshops for entrepreneurs through BizStarts Milwaukee, I bridge compelling narratives with measurable results.

Dig Design Legacy

As a woman-owned practice, Dig Design delivers exceptional strategic design solutions spanning branding, digital experiences, and packaging. Our work is fueled by diverse perspectives, design thinking, and a commitment to advancing both society and business. By partnering with thinkers and creators nationally and locally, we craft projects that seamlessly blend creativity with purpose—always in service of helping organizations tell their most compelling stories.