Services Complete Brand Strategy, Identity, Signage, Stationery, Collateral, Packaging

When I started working with Bloom Landscaping, they were facing a classic David vs. Goliath situation—trying to compete against much larger, established firms for the same clients. But I saw an opportunity they were missing.

The landscaping industry is overwhelmingly male-dominated, yet women make 80% of home improvement decisions. So instead of trying to out-muscle the big guys, we repositioned Bloom with a distinctly feminine brand identity that spoke directly to their actual decision-makers.

I developed a complete visual system with organic, feminine touches that gave them the professional credibility to compete with larger firms across all touchpoints—from signage to stationery. We even created custom client gifts by partnering with a local artisan for branded honey soaps and lip balms, which became a memorable way to build stronger relationships.

The strategy worked beautifully. By becoming the only landscaping brand that authentically connected with women, Bloom transformed their small size from a disadvantage into a competitive edge. They could now compete for premium projects and actually started winning market share from those bigger competitors.

The result: Within the first year, Bloom saw a 40% increase in high-value residential projects and a 60% boost in referral business from satisfied clients.