Services Brand Strategy, Identity Redesign, Packaging Design, Digital Assets, Print Collateral

“Working with Amy from Dig Design on Stacy’s rebrand for That’s Right, Sweetie was such a relief. She brought not just design expertise, but true project management skill - from researching printers and pricing to handling the details I wouldn’t have thought of. We were on a quick timeline under pressure, yet Amy made the process feel smooth... even enjoyable. Her thoughtful recommendations and ability to guide the project made a huge difference. I felt supported and confident throughout, never like I had to ‘babysit’ - which is a huge differentiator when working with partners. Amy turned what could have been incredibly stressful into something seamless.”

Jen Adamski
Principal

Klario - Marketing That Moves You Forward
www.KlarioCreative.com

When That's Right, Sweetie approached us, their original logo wasn't living up to their premium product experience. The delicate script font, while elegant in theory, created significant functional problems: stroke weights were too light for reproduction, extreme size contrast between capitals and lowercase made readability nearly impossible at their critical 1" sticker size—the signature touch on every individual confection. Multiple inconsistent logo variations had proliferated across applications, diluting brand recognition and creating visual chaos.

For a brand built on precision craftsmanship and premium quality, their identity needed to perform as flawlessly as their hand-dipped treats.

Our design strategy centered on a mid-century Vegas aesthetic—that 1955 intersection of celebration, optimism, and unapologetic glamour. This wasn't arbitrary nostalgia; it was a deliberate framework that mirrored the brand's essence: handcrafted luxury with personality.

We built a dual-typeface system that balances contrasting energies while solving critical functional requirements.

The upward-angled baseline injects kinetic energy and forward momentum—a subtle psychological cue that reinforces optimism and celebration. This isn't decoration; it's directional intent.

Stroke weight was our critical technical solve. We dramatically increased weight distribution to ensure reproduction fidelity at 1" diameter—the non-negotiable performance requirement. Every stroke was stress-tested at production size to guarantee legibility across substrates.

The Impact
This comprehensive brand identity program launched a distinctive visual system that sets That's Right, Sweetie apart from competitors while providing a recognizable, cohesive “face” for the organization, its services, and its dedicated artisans. From tiny confection stickers to large-format signage, the brand now performs flawlessly at every scale—delivering the premium experience their craftsmanship deserves.