BRANDING AND IDENTITY

Bloom Landscaping is a small independent residential landscaping firm looking to compete with much larger firms that dominate the market. Bloom is seeking to expand in its local area and focus on women, who are the decision makers for the most part on residential landscaping purchases. After researching the competitors we concluded that none of their messaging was focused on women. Bloom’s design is very organic, and unapologetically feminine. We worked with a local company making soap and lip balm using honey and all organic ingredients and created custom Bloom! packaging, which we used as promotional gifts for prospective and current clients.